Legacy Motor Group’s (LMG) five BMW dealerships recently welcomed the all-new BMW 7 Series at its showrooms. With the arrival of the seventh generation BMW 7 Series, BMW aims to lead the luxury segment into a new era that will be shaped by innovations in the fields of sustainability and digitalisation and create forward-looking ways for customers to enjoy driving pleasure, unsurpassed long-distance comfort and a top-end digital experience.
The new BMW 7 Series has been designed to meet the needs of a modern target group that sees itself as committed to meeting challenges in a responsible manner – and one that views personal mobility as a way to experience unique moments in everyday life and on trips away.
A symbol of innovative strength and a milestone in the current model offensive
The new BMW 7 Series incorporates a modern style that focuses on the essentials in its exterior and interior design. The front-end design for BMW vehicles in the luxury segment is dominated by features that are typical of the brand, but a clear distinction is maintained between these models and the others in the BMW range. Innovative features such as the BMW Theatre Screen, the multi-sensory vehicle experience BMW iDrive with the latest generation of BMW Operating System 8, plus the BMW Curved Display and the Manoeuvre Assistant for automated parking and manoeuvring, highlight the progressive character of the luxury sedan. In addition to the enhanced level of comfort and the unique in-car entertainment system, the Executive Lounge option for the rear with optimised reclining seat position and new BMW Individual Merino leather/cashmere wool interior trim takes a pioneering route to maximise well-being inside the car.
Forty-five years on from the debut of the BMW 7 Series, the seventh model generation takes to the stage as the most advanced and innovative vehicle in the luxury segment. At the same time, the new edition captures the imagination with an overall design coherence unmatched by any rival. The BMW 7 Series is, therefore, a symbol of the BMW Group’s innovative strength.
The BMW i7 xDrive60 and BMW 740i are available in South Africa and will be followed by the BMW 740d xDrive in the second half of 2023.
The all-new BMW 7 Series now available at LMG dealerships

Contact one of our BMW dealerships to make an appointment for a test drive or to speak to a sales executive about tailor-made finance packages offered by BMW Financial Services.
Alternatively, visit www.buy.bmw.co.za for more information.
LMG BMW dealership contacts:
- BMW Menlyn: info@bmw-menlyn.co.za / 012 426 2700 (ask for Sean Freeburn)
- BMW Montana: info@bmw-montana.co.za / 012 523 3600 (ask for Graham Olivier)
- BMW Joburg City: info@bmw-joburgcity.co.za / 011 220 4900 (ask for Stephen Khumalo, Thabo Legodi, Sizwe Vilakazi, Witty Thobejane, Thabiso Maroga, Peter More or Tshepiso Rahlaga)
- BMW Rustenburg: info@bmw-rustenburg.co.za / 014 537 2308 (ask for Kelebogile Makgwane, Ignatius Mosoane, David Mothusi, Nkagisang Pholwane or Rapelang Segobaetso)
- BMW Polokwane: info@bmw-polokwane.co.za / 015 299 8500 (ask for Christiaan Olivier)